Launched on Labor Day
In less than 500 days the US youth expects to reach majority minority crossover. Millennials and Gen Z are the tipping generations that make up this diverse group. Some brands and websites have responded to support this change in reign, some haven’t. Majoritee is a curated website that spotlights shirts made by talented LGBTQ, women, and/or designers of color. It’s a website that encourage’s everyone to discover and support this new majority.
This project was created by The Majority Group and focuses on shirts because it’s a universal product. Shirts are a great canvas for self expression, and easily allow us to showcase a spectrum of designers.
If projects like this interest you, drop your email below to keep up with what we’re working on.